simpcity Every year brings with it a bevvy of beauty trends that are best left in the past, and 2025 was no exception. Did the salmon sperm facial fail to deliver? Still struggling to regrow your brows after bowing to the thin is in trend? You’re not alone. However, there’s no point in dwelling on your beauty fails. Instead, it’s time to look forward. Whether your skincare routine needs an urgent overhaul, your extensions need reining in, or your bangs need a rethink, there are plenty of exciting beauty trends on the horizon ready and waiting for you to jump on board with. Need some inspiration? Below, we’ll take a look at five of the best to watch out for in 2025.
1. Gourmand Fragrances Gain a Foothold
Gourmand fragrances have been a staple of the beauty market since the early 1990s, but they’ve always remained something of a novelty rather than a mainstream favourite. With their signature notes inspired by edibles like chocolate, caramel, and vanilla, gourmand perfumes are instantly recognisable and a world apart from their floral and oriental cousins. Sales of gourmand fragrances are already on the rise and the market looks set to be worth $55 billion by 2035. Going into the New Year and beyond, gourmands look set to dominate, with more fragrance brands adding them to their product portfolios.
2. Bleached Brows Make Their Mainstream Debut
Big eyebrows have had their day. Now, it’s time for the bleached brow to make an entrance. Whether it’s a subtle lightening or a barely-there bleach job, this brow trend is likely to become a mainstream favourite in 2026. Celebs like Jenna Ortega, Bella Hadid, and Miley Cyrus have already unveiled their own bleached brows recently, cementing this trend as one that’s well earned its revival status. An easy way to introduce an edgy aesthetic, bleached brows can broaden your canvas, giving you more room to work with when applying eye makeup and other cosmetics from affordable brands like Essence.
3. Increased Appetites for Organic Ingredients
More shoppers are demanding sustainable choices when shopping for cosmetics and beauty products. Whether it’s recyclable packaging, refillable bottles, or wholly natural ingredients, consumers are far more likely to choose the eco-friendly choice over the brand that’s not flashing its green credentials. Expect more beauty brands to cave to these appetites in months ahead, with ingredient lists boasting more organic additions as artificial additives are whittled out.
4. Regenerative Aesthetics Will Revive Complexions
The best cosmetics can conceal, blend, and banish. However, in many cases, it’s just a temporary fix that covers up an underlying issue. While cosmetics claiming to have restorative properties have been available for many years, look to 2026 as the year that heralds in the arrival of the regenerative aesthetic trend. Unlike more aggressive treatments, regenerative aesthetics utilise a more holistic approach to repair and rejuvenation, focusing on cell repair, tissue regeneration, and collagen production. Popular treatments include microneedling to stimulate collagen renewal, exosome stem cell therapy to regenerate skin, and NAD+ (Nicotinamide Adenine Dinucleotide) injections to combat the visible signs of aging.
5. AI Becomes Your Go-To Beauty Guru
Searching for new products to breathe fresh life into your skincare regimen? Maybe you’re eyeing up a bold new palette but don’t know where to start. In the past, these beauty dilemmas could be readily solved by bending the ear of a friend or turning to Google for insights. However, your next beauty hack or cosmetic purchase could very well be an AI-produced insight. By tapping into the power of AI, beauty aficionados can unlock bespoke advice that’s been specifically tailored for them based on their personal preferences, buying history, and key pain points.
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